Sustainability is becoming more and more important in the (business) world. As there’s no clear definition on what ‘sustainable’ means, many companies are using the term. Sustainable might mean that a product is durable, it might say something about recyclability, energy efficiency, ecological benefits or about responsible use of raw materials. And in some cases, none of those are applicable to a product. As sustainability is such a broad term, greenwashing is lurking. But how can you tell whether a (cladding) product is sustainable?